Rolex dominates luxury watch market with new Oyster Perpetual Cosmograph Daytona

Rolex, the number one luxury watch brand globally, celebrates the 60th anniversary of the iconic Cosmograph Daytona, unveiling its new-generation Oyster Perpetual Cosmograph Daytona. The new version showcases subtle refinements to the watch’s classic design and technical performance while retaining its emblematic style and technical prowess. The singular design of the watch has characterized the chronograph since its launch and continues to hold a legendary status among sport chronographs.

The singular design of the watch has been revisited with subtle refinements to a number of details, including the dial receiving a new graphic balance, harmonious color combinations accentuating the contrast between the dial and counters, and the Oyster case being redesigned. The updated version features the new Calibre 4131, a self-winding mechanical movement that delivers outstanding precision, power reserve, convenience, and reliability. Furthermore, the watch is guaranteed waterproof to a depth of 100 meters, as is characteristic of Rolex watches.

The Cosmograph Daytona is forever linked to the world of motorsport and, 60 years after its launch, continues to boast unparalleled status among sport chronographs. Rolex played a pioneering role in the development of special ceramics for creating monobloc bezels and bezel inserts, offering a virtually scratch-proof quality. In addition, thanks to its chemical composition, the high-tech ceramic is inert and cannot corrode. The new-generation Cosmograph Daytona is equipped with a monobloc Cerachrom bezel in chestnut brown ceramic, black ceramic, or black ceramic coated with a thin layer of platinum or yellow gold via a PVD process.

Like all Rolex watches, the Oyster Perpetual Cosmograph Daytona carries the Superlative Chronometer certification, ensuring excellent performance on the wrist. Rolex’s new-generation Oyster Perpetual Cosmograph Daytona continues to cement its iconic status in the luxury watch market, appealing to individuals who appreciate the watch’s design, style, technical performance, and precision.