Sony Music Middle East announced an exclusive recording, licensing and distribution agreement with renowned Egyptian popstar, producer and TV personality Hamaki. This is the first time the world leading Arabic pop star has ever signed to an international record label and will see the release of multiple singles and an album in 2021. Further strengthening the company's commitment to Arabic music and growth of the region, Sony Music also announced a multi-year, multi-artist production agreement with one of the world's leading Arabic music producers, Hamdy Badr, and his Cairo-based production company, Craft Media. The partnership with Badr, who is also Hamaki's music producer, will help grow and scale Egyptian Pop music through multiple projects with hit recording artists and developing talent over the coming years.
Hamaki has forged an impressive career in the Arab world, amassing over a billion audio and video streams worldwide through a career of hits including Rasmak fi khayali, Kol youm men da, Ya Sattar, Oddam El Nas, Mel Bedaya and Wahda Wahda. Hamaki is also a producer and TV celebrity, enjoying success on stage and on screen. In 2010, he won Best Arabic Act at the MTV Europe Music Awards. In 2016, he was awarded Best Arabic Singer for the Murex D'or and Best Middle Eastern Artist at the Big Apple Music Awards. Hamaki also received widespread praise in 2019 as a coach in the fifth season of The Voice Arabia and The Voice Kids.
Founded by Hamdy Badr, Egypt's leading producer and artist manager, Craft Media has powered many of Egypt's biggest super stars such as Hamaki, Maya Diab, Pousi and Mahmoud Al Lethy and has helped deliver numerous TV programs in the Middle East, including The Voice, Carpool and The Masked Singer shows.
